Sunday, October 15
9:00–10:00 am

Dr. Anthony Greenwald, coauthor of Blindspot: Hidden Biases of Good People, kicks off our conference with a compelling look into implicit bias, attitudes and stereotypes that influence judgment, decision making, and behavior in ways that are outside of our conscious awareness and control. Dr. Greenwald explains the current science behind implicit bias and how it impacts our effectiveness as funders and philanthropists. After the presentation, an interactive demonstration and workshop help us take practical steps toward managing our biases in our philanthropic work.

Thank you to the W.K. Kellogg Foundation for their support of this plenary session.

Dr. Greenwald provoked modern attention to the psychological self with his 1980 article “The Totalitarian Ego: Fabrication and Revision of Personal History.” His methods during the 1990s made unconscious cognition and subliminal perception orderly research topics. His 1995 invention, the implicit association test, enabled observation of unconscious attitudes—including one’s own—and has revamped the understanding of stereotyping and prejudice.




To get the most from this plenary speaker, we welcome you to read Dr. Greenwald’s book before attending CONNECT.